OUR WORK

Pringles Branded Entertainment Reaching consumers at live events is what Pringles was all about. From the drum playing on special built cans to data collection and sampling…Pringles was able to engage with hundreds of thousands of fans during the summer months amplifying their new innovation.

Pepsi came to NFuse 360 to amplify their Rock Your Summer program which involved a cross promotion with sister company’s Lays and Doritos and the launch of Pepsi Max. Liquid to Lips, Chips in hand and a major social driver created a win win for all.

Momentum Worldwide and their client Wendy’s came to NFuse 360 to solve the problem of burger sampling at college football games. Enter The Tailgate Tour (The nations largest and longest traveling fan experience in college sports) which served as host for 3 years and millions of impressions at site, online, on air, in print and more.

Rolaids came to NFuse 360 for their re-launch back to the US market which converted to a 4 year plan, reaching over 10 millions consumers with product.

Captain Morgan and their agencies came to NFuse 360 to put liquid to lips at the backdrop of college football games. NFuse 360’s 22 year old program The Tailgate Tour, served as the perfect host for fans to get liquid to lips and engage with the Captain in fun spirited photo activations.

BP Oil came to NFuse 360 through the joint partnership with Ford Motor Company where fans were given free gas cards for participating in fun activities as well as the ability to use concierge restrooms and learn about alternative fuels tied to a Ford initiative.

The Travel Channel came to NFuse 360 Marketing to activate and promote their hit TV show Man v. Food. A series of activations built to drive Tune-In and were staged at the backdrop of NASCAR, Food Festivals and College Football where consumers were put head to head in food eating challenges.

Procter & Gamble & its heritage brand Pepto Bismol had the need to reach a large amount of adult consumers who would be in need of a heartburn and indigestion solution. What better than NFuse 360’s College Football Tailgate Tour to help come to the rescue. Over 1 million trial sizes with offers provided to tailgaters in need!

Advantage Marketing/ Rogers & Cowan and their client Hyundai had a need to reach large numbers to see the attributes of the new Kona SUV. Hyundai joined NFuse 360’s heritage program The Big Bite Tour in a joint collaborated effort reaching consumers at the largest elite festivals in the US.

Pharmaceutical giant GlaxoSmithKline (GSK) knew that NFuse 360 specialized in the digestive care category for over a decade supporting some of the largest brands in category. Tums made a multi year commitment to NFuse 360 to reach millions of consumers with product and reinforcement of their brand equity in markets grocery retail.

Constellation Brands and their iconic beer brand Corona came to NFuse 360 Marketing to help support their launch of Corona in a Can. The Tailgate Tour provided a complete 360 turn key approach to reaching fans on game day.

P&G came to NFuse 360 Marketing to amplify their new innovation with Scope Dual Blast. To this date, Nfuse 360 holds the record for the largest volume of samples ever distributed in a Summer / Fall program.

For years, marketers had avoided messaging directed at women at football games. Victoria Secret / Pink with their agency came to The Tailgate Tour which helped launch their collegiate cross license category found at retail.

The love affair with gaming and NFuse 360 goes back 2 decades. Microsoft came to NFuse to help launch their new technology Kinect for trial at live events. Unlike other gaming, the tech behind the game required a space that was light sensitive and the desire to have consumers watch as others were playing. Within 8 weeks, the activations were up and running on the road at events around the US.

Never had before did Ralph Lauren and their iconic brand Big Pony do anything experiential except for instore and runways. They relied on us to create the Big Pony Prep Rally which was a traveling tour that celebrated students on Friday nights at campuses around the country. Free concerts, product, contesting, game play and a complete village of fun.

The Coca Cola company along with their strategic partner in McDonalds came to NFuse 360 to get large trial at events in key markets for their brand McCafe. Endless wet and physical samples were provided to consumers at the largest events in the nation including The Tailgate Tour and The Big Bite Tour.

The Hot Sauce category has always been a special place in our heart as we have consumers who crave a flavor. Cholula came to us to amplify their innovation by doing taste tastes at events year round throughout the US.

Coca Cola came to us to put liquid to lips in an extensive sampling effort of New Coke. Countless trials were conducted with emphasis to drive retail sales.

Brown Forman and their Iconic brand Southern Comfort came to us to deliver the ultimate tailgate experience for college football fans. The Tailgate Zone took on a life of its own over 14 weeks and created a memorable experience for all that participated.

Panasonic needed to engage with men to discover their new ARC 3 razor. What better than our infamous college football program The Tailgate Tour. Weeks of demos, data collection and trial resulted in measurable results at retail.

Outback Steakhouse was looking for additional ways to connect with fans beyond their Bowl game. We delivered weeks of direct one on one messaging driving post game traffic to their stores.

The U.S. Marines were looking to communicate lightly with younger consumers. They spent multiple years on our program The Tailgate Tour challenging fans to physical tests.

When Momentum and Wheat Thins launched their new product STIX, we worked on delivering real entertainment on game day that included Drum Core, Dancers, Sampling and in stadium distribution of product at the concession stands.